Product Marketing, Sr Manager

Product Marketing, Sr Manager at 2U

2U is seeking a Senior Manager, Product Marketing to drive go-to-market strategy for our online degree and certificate programs. Based in Cape Town, you will partner with Product, Growth, Demand Gen, and Sales to define positioning, messaging, and launch plans that resonate with instructors and students. You will conduct market research, competitive analysis, and customer insights to inform product roadmaps and GTM campaigns. This role requires strategic thinking, cross-functional leadership, and the ability to translate complex product features into compelling value propositions. If you are a data-driven storyteller with a passion for online education, this is a great opportunity to shape how 2U brings programs to market worldwide.

Overview

Lead product marketing initiatives that connect product capabilities to customer value and revenue growth. Collaborate with cross-functional partners to ensure successful product launches and ongoing market differentiation.

Responsibilities

• Define and articulate product positioning, messaging, and value propositions for key programs.
• Plan and execute go-to-market launches with Product, Marketing, and Sales teams.
• Develop buyer personas, use cases, and competitive analyses to inform strategy.
• Create enablement materials for Sales teams and partners.
• Collaborate with analytics to measure GTM effectiveness and drive optimization.

Qualifications

• 5+ years of product marketing, growth marketing, or related experience (software/education tech preferred).
• Strong written and verbal communication skills; ability to tell a data-driven story.
• Experience working cross-functionally with product, sales, and marketing teams.
• Proven track record launching products or programs in a B2B SaaS environment.

What We Offer

• Competitive compensation and benefits.
• Collaborative, fast-paced work environment with opportunities to impact online education.
• Flexible work options and a global team.