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Analyst II, Marketing Strategy and Analysis

Added
19 days ago
Location
Type
Full time
Salary
Not Specified

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Overview

2U is seeking an Analyst II, Marketing Strategy and Analysis to support data-driven marketing initiatives. In this role, you will analyze campaign performance, build dashboards, and provide insights that influence strategic decisions across the marketing organization.

Responsibilities

  • Analyze marketing campaigns across channels to measure performance, attribution, and ROI.
  • Develop, maintain, and present dashboards and reports using SQL, Excel, and data visualization tools.
  • Collaborate with cross-functional teams to translate data into actionable recommendations.
  • Support budgeting, forecasting, and scenario planning for marketing programs.
  • Communicate findings effectively to stakeholders and drive data-informed decisions.

Requirements

  • Bachelor's degree in Marketing, Statistics, Economics, or a related field.
  • 2-4 years of experience in marketing analytics or data analysis.
  • Strong SQL and Excel skills; experience with data visualization tools (Tableau, Power BI, or similar).
  • Experience with digital marketing analytics and attribution modeling.
  • Excellent communication and storytelling skills.
  • Ability to work in a fast-paced environment in Cape Town.

Nice to have

  • Experience with Python or R for data analysis.
  • Knowledge of marketing platforms such as Google Ads, Meta, and LinkedIn.

Benefits

  • Competitive compensation and benefits package.
  • Health insurance.
  • Flexible work arrangements.

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