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Overview
2K is seeking a Senior Manager, Brand Marketing to lead the brand strategy and campaigns for 2K Sports. This role is based in Los Angeles and collaborates cross-functionally to drive awareness, engagement, and growth.
Responsibilities
- Lead development and execution of brand marketing strategies for 2K Sports.
- Collaborate with product, creative, media, and analytics teams to drive integrated campaigns.
- Own go-to-market plans, messaging, and positioning across channels.
- Manage budgets, timelines, and performance measurement.
- Mentor and lead cross-functional partners to achieve business goals.
Qualifications
- 7+ years of brand marketing or related experience, preferably in entertainment or gaming.
- Proven track record of leading successful consumer campaigns.
- Strong leadership, communication, and collaboration skills.
- Data-driven with experience in marketing analytics and ROI measurement.
About 2K
2K is a leading video game publisher known for franchises like NBA 2K and Borderlands, delivering premier interactive experiences.
Location
Los Angeles, California, United States
What We Offer
- Competitive compensation and benefits
- Collaborative, creative culture
- Opportunities for growth and impact
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