Manager, Social & Community Marketing - Sports

Overview

2K is seeking a Manager, Social & Community Marketing - Sports to lead the social media and community initiatives for our sports titles. You will shape the voice of our games, drive engagement across platforms, and build a thriving, passionate community of players.

Responsibilities

• Develop and execute the social media and community strategy for sports titles.
• Lead and mentor a team of community specialists; manage content calendars and briefs.
• Collaborate with Marketing, Brand, Product, and Live Ops to plan campaigns and live events.
• Foster relationships with gaming communities, influencers, and partners.
• Create engaging content across platforms (X/Twitter, Instagram, YouTube, Discord, Reddit) and oversee live events.
• Monitor community metrics, report results, and optimize strategy based on data.
• Manage crisis communications and maintain positive community sentiment.

Requirements

• 5+ years in social/media marketing, community management, or related roles in gaming.
• Experience leading teams and cross-functional collaboration.
• Deep knowledge of sports gaming and community ecosystems.
• Proficiency with analytics tools (Google Analytics, Sprout Social) and social platforms (X/Twitter, Instagram, YouTube, Discord, Reddit).
• Excellent written and verbal communication; ability to translate product goals into community content.
• Bachelor's degree; or equivalent experience.

About 2K

2K is a leading video game publisher known for immersive sports titles and live services that engage players worldwide.