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About 2K

2K is a leading publisher of interactive entertainment, renowned for its sports titles and franchise brands. We are seeking an Associate Manager, Brand Marketing - Sports to join our team in Los Angeles.

About the Role

As an Associate Manager, Brand Marketing - Sports, you will help develop and execute marketing strategies for our sports portfolio, collaborate with cross-functional teams, and contribute to the growth of audience engagement and brand equity.

Responsibilities

Support the development and execution of brand marketing campaigns for sports titles.
Collaborate with product, creative, media, and regional teams to ensure messaging and assets are consistent.
Monitor market trends, campaign performance, and consumer insights to optimize activations.
Assist in budgeting, scheduling, and project management to meet go-to-market timelines.
Manage vendor relationships and coordinate cross-functional inputs.

Qualifications

2-4 years of brand marketing, sports marketing, or related experience (gaming industry a plus).
Strong written and verbal communication skills.
Ability to analyze data and translate insights into actionable plans.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Passion for sports, entertainment, and interactive media.

Location

Los Angeles, United States

What We Offer

Competitive compensation, comprehensive benefits, and opportunities for growth within a major gaming publisher.

2K