Director, Channel Marketing

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Following the successful launch of 1Password Extended Access Management and a surge in partner interest, we are expanding our channel efforts to meet growing demand. We’re seeking a dynamic Director, Channel Marketing to lead the next phase of our global channel strategy.

As Director, Channel Marketing, you’ll be accountable for building a high-impact channel marketing function that enables, co-markets with, and incentivizes distributors, resellers, and managed service providers (MSPs) to drive adoption of 1Password. You will architect how we engage, enable, and accelerate partner performance — from program design to execution.

This role requires a strategic, hands-on leader who can define scalable partner programs, lead cross-functional alignment, and own the results. You’ll work closely with the GTM Partnerships team, Product Marketing, and Field Marketing to deliver impactful initiatives that drive partner-sourced pipeline and ARR.

You are relationship-oriented, operationally strong, and excited to roll up your sleeves to drive results. You bring the experience and executive presence needed to make 1Password a channel-first organization.

This is a remote opportunity within Canada and the US.

What we're looking for:

• 8+ years of experience in channel or partner marketing, ideally in cybersecurity or B2B SaaS

• Proven success building and scaling partner marketing programs with measurable revenue impact

• Deep understanding of MSPs, distributors, and reseller ecosystems, with experience engaging both SMB and enterprise partner types

• Track record of leading cross-functional initiatives with GTM teams, including Sales, Product Marketing, and Partnerships

• Hands-on experience with MDF/co-marketing programs, incentives, and partner lifecycle management

• Experience managing and evolving partner portals (Zift experience strongly preferred)

• Executive presence with strong communication skills — able to influence internal stakeholders and build trust externally

• Experience hiring and leading a team, and a passion for developing talent

• Data-driven mindset with strong program management and analytical skills

What you can expect:

• Lead the global channel marketing strategy, priorities, and performance metrics in partnership with GTM Partnerships and the broader Marketing team

• Build and execute a multi-tier partner marketing program to engage MSPs, resellers, and distributors, drive pipeline, and support sales goals

• Define and operationalize our partner enablement strategy, including sales collateral, marketing resources, and training materials

• Plan and manage co-marketing campaigns and MDF programs that activate partners and incentivize performance

• Operate a partner incentive program to motivate partner sales reps and accelerate deal velocity

• Oversee and evolve our partner portal, ensuring access to up-to-date and relevant assets

• Accelerate time-to-first-deal for newly onboarded partners and ensure consistent partner-sourced pipeline

• Hire, manage, and develop a high-performing channel marketing team as we scale globally

• Build strong, strategic relationships with priority partners to establish 1Password as a preferred vendor and displace competitors

• Partner with GTM leaders to support partner acquisition, onboarding, and joint go-to-market efforts

• Own and report on channel marketing KPIs, including sourced pipeline, program ROI, and partner engagement

Salary (USA and Canada): See job description for region-specific ranges. USA-based roles only: The annual base salary for this role is between $183,000 USD and $247,000 USD, plus benefits. Canada-based roles only: The annual base salary for this role is between $177,000 CAD and $239,000 CAD, plus benefits.

Our culture ...