Senior Product Marketing Manager

12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!

Senior Product Marketing Manager

About the Role

12twenty is seeking a Senior Product Marketing Manager to build and lead a world-classproduct marketing function. You’ll be the connective tissue between product, marketing, sales,and customer success, owning how we interface with the market, launch new products, enableour go-to-market teams, and tell compelling stories that resonate with universities andemployers alike.

You’ll operate at both strategic and executional levels, helping us scale our messaging, sharpenour positioning, and turn our unique data and platform capabilities into powerful narratives thatdrive adoption, pipeline, and customer value.

What You’ll Do

Positioning & Messaging● Own and evolve the core messaging platform for 12twenty across segments(universities, employers, alumni).● Deeply understand the competitive landscape and create differentiated positioning.● Translate product capabilities into clear, value-based messaging frameworks tailored toICPs and personas.

Go-to-Market Strategy & Execution● Build the GTM playbook for new product introductions (NPI), including alumni solutions,AI features, and employer-focused offerings.● Partner with product, CS, sales, and marketing to define launch goals, packaging, andsuccess metrics.● Drive voice-of-customer efforts to shape roadmap and market-facing messaging.● Work across marketing and sales to evolve our product-assisted approach on our jobsnetwork.

Sales & Customer Enablement● Create high-impact enablement information (battlecards, playbooks, decks, competitivetalking points).● Partner with sales and BDRs to study findings and improve conversion at every stage ofthe funnel.● Deliver training sessions that build confidence in the field and promote consistentmessaging.

Market & Customer Intelligence● Maintain deep knowledge of customer needs, buying behavior, and decision criteriaacross segments.● Drive market segmentation, TAM/SAM/SOM analysis, and ICP and personadevelopment to guide strategy.● Use research to uncover whitespace opportunities and shape strategic bets.

What Success Looks Like● Company narrative is aligned, resonant, and backed by compelling customer insights.● Unified, differentiated messaging that resonates and drives a wedge in the market isadopted across marketing, sales, CS, and product.● Consistent and strategic GTM process in place for all launches.● GTM teams are confident and effective at using enablement tools you've built.● Internal stakeholders see product marketing as a strategic driver of growth.

Who You Are● 5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sidedplatforms or HR/edtech.● Proven track record of owning messaging, launching products, and enabling sales.● A strategic thinker with exceptional communication skills who is equally strong at craftingnarratives and influencing cross-functional stakeholders.● Highly analytical, able to use data to shape decisions and drive alignment.● Comfortable in ambiguity, able to build structure where none exists.● Passionate about helping students, universities, and employers succeed.

Why Join Us?At 12twenty, we’re building the intelligence-driven platform that helps students launchmeaningful careers and employers connect with top talent. With a loyal customer base,strong product foundation, and new innovations always releasing, this is a uniqueopportunity to shape the next chapter of our growth along with the products, brand, andmessage that gets us there.