Senior Lifecycle Marketing Manager

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

As a Senior Lifecycle Marketing Manager on our CRM team, you'll work primarily with our company, The Framery, and lead initiatives to:

• Increase glasses purchases among contact lens customers
• Convert glasses shoppers into buyers
• Improve retention of glasses customers

This role requires strong cross-functional collaboration, a proven ability to enhance customer experiences, and the skills to build and scale new marketing programs. We're looking for someone who can help shape strategy and roll up their sleeves to execute campaigns that drive results.

Key areas of focus for the job:

• Customer Segmentation- Develop strategies to identify and target contact lens customers who may need glasses and segment our glasses customer base to enable personalized marketing and boost retention
• Cross-Sell & Awareness- Partner with CRM, marketing operations, and creative teams to strategically promote glasses at pivotal moments in the contact lens customer journey
• Customer Retention- Engage glasses customers with compelling campaigns featuring new styles and leverage targeted promotions to encourage repeat purchases
• Message & Content Development- Craft compelling, on-brand messaging that resonates with different customer segments. Partner with creative teams to produce engaging content that sparks interest and inspires action
• Testing & Optimization- Continuously test and optimize campaigns to enhance messaging, targeting, and personalization
• Data Analysis & Reporting- Track campaign performance, generate reports, and share insights to inform future strategies

• 5+ years in CRM or lifecycle marketing, ideally in a direct-to-consumer environment

• Experience executing campaigns using marketing automation tools
• Strong collaboration skills and ability to effectively partner with technical and creative teams
• Proven ability to create impactful customer communications and test messaging strategies
• Ability to balance strategic thinking with day-to-day execution
• Proficiency in analytics tools like Adobe Analytics and Tableau

• Strong analytical mindset with a focus on actionable insights
• High attention to detail and commitment to quality
• Excellent project management and organizational skills

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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