Marketing Automation Specialist

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to join our team. This role will be responsible for developing, executing, and optimizing automated marketing campaigns that enhance lead generation, customer engagement, and retention. The ideal candidate will have a strong understanding of marketing technologies, campaign strategy, and analytics to drive results in an increasingly data-driven environment.

• Campaign Development & Execution: Design, implement, and manage multi-channel automated marketing campaigns (email, SMS, social media, etc.) to drive customer engagement, nurture leads, and increase conversions
• Lead Management: Oversee segmentation and nurturing strategies to ensure prospects are moved through the sales funnel efficiently
• Collaboration: Work closely with cross-functional teams, including sales, content, and product marketing, to ensure alignment on messaging, goals, and strategies
• A/B Testing & Optimization: Conduct A/B testing on email templates, landing pages, and campaigns to continuously optimize performance
• Customer Journey Mapping: Create and optimize customer journeys to deliver the right message at the right time, increasing customer satisfaction and lifetime value
• Automation Workflows: Develop and refine lead nurturing workflows that move prospects through the customer journey

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years of experience in marketing automation, digital marketing, or related roles
• Proficiency in marketing automation platforms (e.g., RedPoint, Braze, Marketo, etc)
• An enthusiasm and aptitude for learning new skills
• Strong analytical skills with experience in data-driven decision-making
• Excellent communication and project management skills
• Ability to work independently, prioritize tasks, and meet deadlines
• Strong attention to detail and ability to troubleshoot technical issues related to automation tools

• Knowledge of HTML/CSS for email and landing page design
• Familiarity with SQL or other data querying tools
• Experience with B2B marketing and lead generation tactics

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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